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Creativity isn't a nice-to-have. It's an essential for business survival. We can help with books, self-run courses and in-house workshops.

Creativity in action at a Creativity Unleashed CIME Taster workshop

Books and ebooks

The most cost effective way to give your staff the tools to solve problems and generate new ideas, books and ebooks can provide an instant hit to enhance creative capabilities.

Click here to read more about:

  • Mind Storm - detailed 25 module ebook creativity course
  • Instant Creativity - in paper or ebook form, a toolkit for creativity
  • Instant Brainstorming - free ebook to transform this most basic of creativity techniques
  • Imagination Engineering - A detailed paper book to get into detailed creativity enhancement
  • Creativity and Innovation for Managers - the essential guide for management wishing to make their staff more creative

Self-run courses

Haven’t got the budget for a training course? We now have one our most popular bite-sized courses, the Creativity Kickstart on DVD. Without an introduction, using creativity techniques can seem strange and unnatural. This 1 hour DVD is the perfect introduction to familiarise yourself with business creativity, to be able to make practical use of creativity techniques.
Click here to read more.

Alternatively, we can provide a PowerPoint for our popular Creativity Kickstart course along with a full trainer’s guide.
Click here to read more.

Bite sized workshops

Time for training is increasingly tight. It takes real dedication to take a whole day off work. These sessions, lasting one to two hours, are designed to fit around the working day as breakfast or lunchtime events, or to take up a manageably small chunk of working time. We have been running these bite size events since 1995 and they continue to be amongst our most popular (and cost effective) sessions. Most can run with any size audience.

Bite size sessions cost £800 each, or are available for small groups at our individual rate of £125/head (minimum 3 attendees). Like all our sessions, pricing assumes you will provide the facilities and excludes VAT, books and travel expenses.

Creativity Kickstart

This 1.5 hour seminar introduces the basics of creativity in an informal, interactive session. The participants get the chance to try out two powerful techniques and there is significant audience participation throughout. Suitable for groups of any size (maximum so far 800), the session is the ideal introduction to practical business creativity.

Creativity and innovation are not optional extras. In a challenging environment, creativity is a survival skill. It’s not enough to do what you’ve always done because the world is changing around you. The Creativity Kickstart event gives a powerful introduction to the nature of creativity, the need for it and the mechanisms available to enhance creativity in a practical, day-to-day manner. Experience has shown that the requirement to do something about creativity is only really understood once individuals have some experience of the approach and techniques available – the Kickstart is designed to give that initial boost.

Outline

  • Introduction – who the speaker is, why we are here, warm-up exercise exploring assumptions
  • Why bother? – A brief exploration of why there is a need for creativity, driven by the participants own ideas.
  • Can anything be done? – Moving from random brainstorming to systematic approaches. The five key features: culture, techniques, environment, personal development and fun.
  • Blocking creativity – We are all very good at blocking creativity, suppressing our own ideas and putting down other people’s. By getting an understanding of the techniques we use to block creativity, we can prevent this happening in the future.
  • Working in a framework – All too often ideas can be generated that either aren’t a good match to the requirement, or that aren’t then carried through to implementation. We look briefly at a four stage framework to ensure that thinking doesn’t stay blue sky.
  • Sample technique 1 – We use a very reliable idea generation technique (Random Picture) on a generic problem to gain some experience of creativity techniques. It is important this first sample doesn’t use a real problem from the organization, as that can lead to focus on the problem, not the approach.
  • Sample technique 2 – We use a very different technique (The Takeover) to see how varying techniques can be used and produced differing solutions. This example can be used on a real business problem or a generic.
  • Doing something – we finish by encouraging attendees to take this further. Creativity requires practical experience. The more it’s practised, the easier it becomes.

Click to download a detailed session information sheet.

We have a range of workshops available:

  • Kickstart Phase II - A second stage session that builds on the Creativity Kickstart to reinforce its value in your organization
  • Creative Design - Whatever the application, creativity can makes use of the principles of good design to enhance ideas.
  • Creative Teams - Exploring ways to improve team working and to enhance problem solving and idea generation in groups.
  • The Creative Agenda - It’s no use giving staff the tools to be creative if your organization doesn’t support creativity.
  • Creative Customer Service - There are few aspects of an organization that can benefit more from creativity than customer service.

Full day workshops

Sometimes you need to become immersed in a subject. Our full day sessions are aimed at those who will benefit most from the expertise, or who will act as ambassadors to spread the word. Most run with 10 to 20 people – that’s still as little as £100 each for a day’s training.

Full day sessions cost £2,000 per day or are available for small groups at our individual rate of £295/head (minimum 3 attendees). Like all our sessions, pricing assumes you will provide the facilities and excludes VAT, books and travel expenses. To keep costs down you could omit giving a book to attendees, but we strongly recommend it as a very effective way to sustain the message back into the workplace.

Creativity Day

One of the most popular sessions, the creativity day is long enough to allow the participants to get a good immersion in creativity techniques. There are two main variants of the creativity day. Each is very interactive and participative, but variant A gives attendees the widest toolkit of techniques to go away ready to use, including several quick exercises helpful for improving team working, while variant B gives the participants a whole group afternoon to attack a single problem using a more detailed approach.

In variant A, the first half of the day combines an interactive learning exercise - an expanded form of the taster that gives more information on creativity – with an opportunity to take a single problem through the four stage creative process in small groups. The second half of the day builds a toolkit of techniques to go away and use, finishing with a personal agenda, pulling together the techniques as they are most likely to be used. Variant B goes into even more detail in the morning, with a few sample techniques to gain experience. In the afternoon, variant B addresses one or more real problems provided by the client, using a full framework of techniques, taking the participants in small groups through each of the stages of Imagination Engineering.

In both cases, participants will be able to take what they have learned and apply it to future problems and idea generation requirements. [Maximum of 20 people]

Click to download a detailed session information sheet.

Other day workshops

We have a range of topics available:

  • Creativity in Depth - a 2 day course combining creativity techniques and skills in facilitating creativity in others
  • I’m not Creative - most people believe they aren’t creative. This one day course gets them contributing to their full capacity
  • The Full Agenda - For managers and executives, this day concentrates on the systems and culture required to support creativity
  • Capturing Customers Hearts - Transform your customer service by taking a more creative approach to your customers.

The quality of the writing used by your organisation in everything from websites and press releases to reports and manuals is an essential part of your face to the world. Make sure it's at its best.

Transforming your written communications

Brian has been giving workshops on creativity and innovation for over 20 years, and thanks to his experience in having over 30 books published and writing for many newspapers and magazine, he has now extended this service to workshops on improving your writing skills. Brian has given a number of Guardian Masterclasses on science writing and gives writing workshops for business and organisations as part of Writing Project.

Our tailored writing workshops develop writing skills and stimulate confidence at work. A workshop can last from 1.5 hours to a full day, or longer. This list of workshops is not exhaustive and we'll be happy to create a workshop especially for you.

You’ll come away with a new approach to writing and the confidence to write effectively.

Communicating science
Ideal for any organisations in the science field, using Brian's extensive experience of science writing, can be focused on either writing for the public or writing the ideal academic paper.

Who Are You Writing For?
Knowing your audience is crucial. This workshop will help you communicate clearly and concisely to the people you want to influence. Participants will learn key writing and editing skills and boost their confidence in shaping their message for different clients/stakeholders.

Use More Engaging Language

There's often too much jargon and over-used vocabulary in professional communications. This workshop will experiment with fresh language and explore the use of metaphor and simile. It aims to provide tools for more engaging phrase- making and find alternatives for tired and unimaginative phrases.

Edit Yourself Better
Save management time by creating better first drafts. Using examples from your organisation, and others generated during the workshop, this session provides practical techniques for effective editing. Learn to re-structure, summarise, and make documents more accessible to your target audience. Experiment with editing your own and colleagues' writing.

Understanding Your Narrative
Narratives define who we are and what we do. Organisations need stories that clearly depict what they represent, why they exist, and where they are going. This workshop will help you define your story and express it memorably. We will look at how to foreground your USP and other stand-out elements of your organisation within a coherent narrative that will engage your customers and stakeholders.

Writing Press Releases
Snappy, factual, story-driven: press releases must be all these things if they are to grab a journalist's attention and get your message across. This workshop focuses on how to identify your core message, craft punchy headlines, and construct press releases that the media will want to publish.

Email Etiquette
Casual and friendly? Precise and official? Somewhere in between? This workshop discovers how to set the appropriate tone for your emails, both in-house and to other organisations. Explore the question of language register, how to establish authority and show tact in response – and learn how to self-edit before hitting 'send'.

Blogging and Social Media
Who do you want to engage? What image do you want to project? How do you find your desired audience and communicate your message in a tone that will keep them on your side? Participants will experiment with different voices and tones to attract interest, and discover techniques for building a compelling online presence as well as keeping up the momentum.

Writing Marketing Documents
Learn how to fine-tune public documents to attract and win over your target readership. Based on your organisation's own marketing/PR materials, this workshop shows how to hone your style and tone to convey the optimum public image/brand identity.

Note-taking Techniques
It's easy to feel overwhelmed by the amount of information you collect and collate. This workshop looks at ways to analyse information as you record it, and how to be strategic, concise and accurate in your note-taking. It also looks at selecting for relevance and priority in your notes, so that you can put what matters first.

(Charity professionals) Bid Writing and Grant Proposals
If you're seeking funding, this workshop will help you create powerful and effective
bids, proposals, and letters to potential donors. Written communication skills will be honed and polished through an understanding of the process, attention to structure, clarity of intention, and imaginative ways to engage different audiences.

For further details on writing workshops and audits, email brian@brianclegg.net.

Costs

Bite-sized 1.5 hour events cost £800, half day £1400 and full day £2000. Audits cost £750. Travel expenses and VAT extra.

Whatever your organisation's activities, a science talk at an event or awayday can help inspire and motivate your staff.

Inspiring with science

Based on his best-selling books, Brian's talks last around 1 hour plus a Q&A - we explore the most amazing and mind-stretching aspects of science. Ideal for awaydays, after-dinner talks and staff engagement.

For further details on science events, email brian@brianclegg.net.

Costs

Single 1.5 hour events cost £800, half day £1400 and full day £2000. Travel expenses and VAT extra.

Click on a talk to read more:

Creativity Unleashed also manages the website and sales for www.hymncds.com

Providing quality accompaniments

Creativity Unleashed provides the website and sales management services for www.hymncds.com - an organisation providing hymn and song accompaniments on CD and downloadable from iTunes and Amazon. See the website for more details.

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